Global Warming And Global Climate Change - 1354 Words

It is becoming a less and less contested issue that global climate change is a significant issue. When the idea of global warming first burst onto the main stage in the late 20th century, a majority of Americans were skeptical. Many of the predictions that the original scientists made proved to be incorrect, and often the scientific methods the scientists used were faulty. Since the early stages though, the science behind global climate change has gotten better. We now have more data and better models that are more accurate at computing results and predicting outcomes. That and the widespread support of the scientific community has helped shift the paradigm of how Americans view global climate change. A recent 2016 poll showed that 70% of Americans now believe climate change is a real issue. There is no doubt that if the climate change believers are right, the impact climate change can cause will be devastating. NASA predicts that climate change will cause massive draughts, intense hurricanes, and the average sea level to rise by up to 4 feet. There is no question that all of these results would be terrible, the question is what is causing them? The answer may not be as simple as we think. Most Americans would cite burning fossil fuels as the sole contributor to global climate change. While fossil fuels do play an enormous role, they are not the only contributing factor. Food, yes food, is actually one of the leading causes of global climate change. It is a problem thatShow MoreRelatedGlobal Warming : A Global Climate Change1457 Words   |  6 Pageshappened by global warming like, increasing the temperature degrees, and melting the snow mountains around the word. However, global warming has played a major role in changing the weather all over the world. The climate change all over the world is a proof that the weather conditions are changing. Global warming has made some of the hottest land cold now and the countries that never had a summer in millenniums are now having sunlight regularly. These are the basic changes that signify that global warmingRead MoreGlobal Warming : Global Climate Change1209 Words   |  5 PagesBrooke Bogan Carol Dale, M.Ed. 1301 Dual Credit English IV November 4, 2015 WA #6- Global Climate Change Global climate change is a topic that had been hotly debated across the country for years. Though not many people believe it, scientists have proved the global warming is in fact partly caused by man. The greenhouse effect is gradually increasing the temperature of the earth because humans are constantly burning natural gases and oils, greenhouse gases being trapped in the atmosphere, deforestationRead MoreGlobal Climate Change : The Global Warming1472 Words   |  6 PagesThe Global Climate Change Currently when human life is growing, human activities impact on the environment and climate to lead to global climate change. Climate change is a problem of the whole world, and that is the big challenge for human kind. So what is climate change? Evolution of how it? Climate change is the change of weather, climate, may be due to human or natural causes. The specific expression that we often hear about is the phenomenon does not stop warming the earth, the greenhouse effectRead MoreGlobal Warming And Global Climate Change1139 Words   |  5 Pages The topic of global climate change has been a much debated topic over the years. There is no real scientific consensus on global warming. However, much destruction has happened to the earth that questions the scientific or empirical link between extreme weather and global climate change. There are a lot of events that happens around the globe such as floods, increased precipitation, sea-level rise, and hurricanes that questions the theory of global climate change. Without any clear cut evidenceRead MoreGlobal Warming And Global Climate Change1531 Words   |  7 PagesIn the last twenty years, the issues surrounding global climate change have become increasingly dominant in the international community, as the implications associated with the global issue pose many threats to the environment and humanity as a whole. Beginning in the 1970’s, scientific research regarding pollution led scientists to discover that chlorofluorocarbons (CFC’s) where destroying the ozone layer , posing threats to plant and animal life, and humans as a rise in skin cancer followed. LuckilyRead MoreGlobal Climate Change : The Global Warming1633 Words   |  7 PagesThe Global Climate Change Currently, when human life is growing, human activities play an impact on the environment and climate, which leads to global climate change. Climate change is a problem of the whole world, and therefore remains a huge challenge for life on Earth. So what is climate change? Evolution of how it change? Climate change is caused by natural causes or by humans which possibly fluctuates the cycle of change in weather and climate. The specific expression that we often hear aboutRead MoreGlobal Climate Change And Global Warming1054 Words   |  5 Pagesreally isn t much of a secret that global climate change is happening. From the melting of the polar ice caps, to record severe temperatures, rise in natural disasters, rise in pollution, greater number of vector-borne and water borne illnesses, and much more. Unless there is something done to change the current technology being used to provide energy to the human population global climate change will only continue to get worse. Climate chang e is the biggest global health threat of the 21st centuryRead MoreGlobal Warming And Global Climate Change1565 Words   |  7 PagesGlobal warming and global climate change has been a consistent news headline and global topic for the past two decades. From a political standpoint, there has been great debate as to whether or not humans are completely to blame, partially to blame, or to blame at all for the changes we are seeing in the Earth’s climate. However, from a scientific perspective, this is not the case. From the Kyoto Protocol, to dummy-downed explanation like in Al Gore’s â€Å"An Inconvenient Truth†, to NASA’s comprehensiveRead MoreGlobal Warming And Global Climate Change Essay1589 Words   |  7 Pagesdata necessary to identify Amazon’s global carbon emissions. The Earth’s climate has been rapidly warming for the past several decades due to the burning of fossil fuels, with the subsequent release of carbon dioxide and other greenhouse gases (GHG). Global climate change has already caused glaciers and sea ice to melt, plant and animal ranges to shift, sea level rise to accelerate, oceans to acidify, and droughts and heat waves to intensify. Indeed, climate change can be considered to be the main threatRead MoreGlobal Warming And Climate Change974 Words   |  4 Pagesabout global warming, whether it is true or false. Is there evidence to prove that global warming has impacted the climate due to the rise in the earth’s temperature? Climate change is a problem that is worldwide that should be reviewed. The rise in the earth’s temperature has caused some impact to the weather and climate changes to many places worldwide. This rise in temperature has the potential of causing drastic changes to the earth in many ways. It is time to view the global warming concerns

Kelloggs vintage ad Free Essays

In the early sass’s, a well-known cereal brand, Kellogg, put out an advertisement for a new product it was producing, vitamins. The ad shows a well-dressed husband standing with his wife, both of whom look happy. The man Is wearing a suit, and the woman Is dressed to clean with her apron on and hand duster. We will write a custom essay sample on Kelloggs vintage ad or any similar topic only for you Order Now The ad shows the husband saying, â€Å"So the harder a wife works, the cuter she looks. † On the bottom right hand side, you see a little comic of the husband and wife again speaking to each other. The husband says, â€Å"Gosh, honey, you seem to thrive on cooking, cleaning and dusting and I am all tuckered out by closing time. What’s the answer? ‘ The wife responds, â€Å"Vitamins, darling! I always get my vitamins. † This ad is trying to portray the man as hard working and tired, but a woman who, though she is also hard working, isn’t tired, and is ready to please her man when he comes home. Kellogg is using sex appeal and gender roles to attract its consumers; however, this ad would be ineffective today because of its use of logos, ethos, and pathos. Back in the sass’s, it is known that woman were the ones that did all the cooking and cleaning throughout the house, while the husband went to work. In the Kellogg ad you see a woman that Is ready to clean and a man who has Just returned from work. The ad Is portraying a man holding his wife from behind saying â€Å"So the harder a wife works, the cuter she looks! † On the bottom right hand side of the ad you see the husband and wife again, this time facing each other, but again he is holding her. With the husband asking his wife how she seems to thrive on the cooking and cleaning because by the end of the day of work he is all tuckered out. The wife answers by saying, â€Å"Vitamins, Darling I always get my vitamins. † You get the idea that the woman will always be ready for the man. Especially with the way the husband is holding onto her. You can also get a glimpse of the gender roles that are being viewed. During that era woman had to stay home and maintain the house while the man went to work to make the money. On the left hand side of the ad, there is a tiny Image of a Kellogg PEP cereal box. By looking at the ad you would not know It was supposed to be about cereal. When looking at an advertisement you indirectly come across three approaches to the argument; logos, ethos, and pathos. When you look for the logos you are looking for the reason, or logic, behind the ad and what is making it appeal to the reader. Looking at the vintage Kellogg ad, there are bold letters at the bottom saying, â€Å"Vitamins for pep! Pep for vitamins. † By reading that statement you want to assume that you are looking at an ad for vitamins. If you were to take your vitamins, then you would have the energy that you would need to do your daily tasks, and to also please your husband. The logic would not work today because taking vitamins does not give you substantial health benefits. It is more like that placebo effect, in which people believe that it is doing something for you, but in the long run it is not doing anything t all. Ethos Is the credibility of the ad, so you are looking for the reputation, experience, and Its values of the advertiser. The ad Is showing how Kellogg PEP Is a good source for energy Like vitamins. So you can see that the brand of Kellogg and the reliability of vitamins are an excellent source of nutritional supplement. The brand of Kellogg and the belief that vitamins could give you what your regular diet you the energy that you were made to believe once did. Pathos is the emotion ad is portraying. It uses feelings, desires, and fear to influence your reader. The woman in he picture looks energetic and ready to go do the cooking and all the household chores, such as laundry, dishes, dusting, mopping, etc. The wife feels better than the man after a long day of hard work, and that she is ready to go to please him. With the wife having all the energy, she will be able to perform the acts that her husband desires to make him happy. The pathos would not work today because women do not just stay home and cook and clean. Today woman have more say in the way things are done. Kellogg used ethos, logos, and pathos to attract their consumers. Kellogg sees the idea of taking your vitamins as a supplement to give you energy to do your household chores, and for the woman to please her man. They are using sex appeal to attract more consumers. In that time woman were only allowed to wear dresses to look sexier. The ethos, logos, and pathos would not work today because of their use of sex appeal and gender roles. Today, women are able to go to work and not Just be a stay at home wife. Women have more options. By looking at the advertisement, you would not know that it was about Kellogg if it did not have the little logo box in the bottom left corner. How to cite Kelloggs vintage ad, Papers

Integrated Marketing Communication Plan Clothing Company

Question: Discuss about theIntegrated Marketing Communication Plan for Clothing Company. Answer: Background of the Company and Products: The clothing industry has been experiencing robust growth in recent years. Due to the increased demand, most of the clothing organizations have been expanding their business into the large domestic areas (Yeshin 2012). Sometimes, the clothing organizations face challenges in understanding the trends of the current market. Hence, most of the business analysts have agreed with the fact that the clothing industry must follow the current market trends in order to identify the demand of the business (Franklin 2016). Being an integrated marketing communication manager, in this context, I will discuss the IMC plan for a clothing company that is planning to start their venture in Australia. The name of the company is Fashion Zone. This particular business is a partnership based trade. As the particular business is a start-up venture, the management of the business needs to analysis the existing market before entering into the venture. The prime focus of the company is to include the diverse range of clothes for every age. However, the owner of the business have discussed that they will start the business by focusing on youth customers, as they firmly believe that youth audience can facilitate in accumulating major profit. Products: Fashion Zone will include a wide range of clothing collection for both men and women. Moreover, there will be the high availability of the kids wear also. In the mens department, the products include jeans, trousers, traditional wear, formal wear, shirts, t-shirts, etc. On the other hand, the female products will involve the traditional and modern collection. Besides this, the Fashion Zone will also focus on the size, availability, colors and style of the products. The management of the organization identifies the fact that the enhanced product quality will facilitate them in attracting huge customers base in the business. Objectives: The prime objective of the company is to become one of the top three small clothing companies in Australia. Within the 2nd quarter, the company will try to increase its sales by 15%. Being an integrated marketing communication manager, I can assess that the company needs to apply unique strategies into the business for competing with the existing organizations in the market. According to the directors of the company, Fashion Zone will try to enhance its products awareness by 60% of the targeted audiences. Besides this, the company will try to achieve 40% sales profit in the business. Hence, the discussed objectives can be summarized as following: To enhance the sales of the trade by 15% within 2nd quarter To improve the product awareness by 60% of the targeted audiences To achieve 40% sales profit by the end of 1st year Target Audience Segment Analysis: Fashion Zone is a retail clothing company having a wide range of products for men, women, and kids. The management of the company has discussed that the prime focus of the business will be on the youth customers. The company needs to analyze the current market trends for understanding the demands of the youth. However, the company will also include a wide range of clothing for middle-aged women. For instance, there are a huge number of female baby boomers in Australia (Shimp and Andrews 2012). Besides targeting youth and middle-aged women, the company also focuses on targeting kids. The particular company will differentiate the products into various sections including party wear, festival wear, formal wear and casual wear. Being an integrated marketing communication manager, I would like to highlight the fact that the company will uphold a decent pricing system. According to the management of the organization, fashion zone would provide high discounts on the different product segment . Communication Objectives: Fashion Zone is a start-up venture. As a new business, the particular company has several communication objectives. These objectives include the development of brand awareness, advertisement of new products and services, influencing the buying intention, development of product image, etc (Blakeman 2014). In this context, the important communication objectives will be discussed. Advertisement of Products and Services: By discussing the new trends in business, it can be accessed that product promotion is one of the major factors for organizational success. As a new start-up business, the particular organization needs to promote their wide range of products to the large demographic market. Being an integrated marketing communication manager, I can assess that the company may not be able to improve the sales activity without implementing effective promotional strategies into the business. The prime focus of the company is to deliver the high quality products at an affordable price. For advertising the products, the company will utilize different media vehicles including social media, digital media, printing media, etc. Influence the Target Audience: The target audience of the company is youth. Hence, the company needs to promote the products the youth audiences for enhancing the sales revenues. The management of the organization has discussed that the company will deliver high quality products at low cost. Consequently, it will facilitate the company in engaging the youth audiences. By implementing enhanced marketing strategies into the business, the company will be able to identify their targeted customers. Develop Brand Awareness: Brand value is one of the major factors that facilitate any organization in enhancing the business opportunity in an effective manner (Percy 2014). At the initial stage, Fashion Zone would face huge challenges in executing business due to existing competitors. With The involvement of Brand awareness program, the company will be able to spread product information to the large demographic areas as well as international platform. The company would not be able to obtain the customers loyalty in an effective manner. Moreover, the brand awareness is responsible for retargeting the audience of the business. Creative Advertisement Style: Over the past few years, most of the organizations have been trying to implement creative advertisement style into the business (Castronovo and Huang 2012). In this context, the clothing organization named fashion zone would employ popular face from the fashion industry for promoting the particular brand into the large marketplace. The prime focus of the company is to target the youth audience. Consequently, the company can engage a youth model from the fashion industry to attract the youth audiences. The particular organization will provide all details about the product to the selected model. The prime communication objective of the company indicates the enhancement of sales by 15% in the second quarter. Therefore, it can be assessed that fashion zone is required to implement promotional strategies for obtaining a lucrative gain in the business. On the other hand, the organization aims to experience 40% sales profit by the end of the first financial year. A wide range of promotional activities would facilitate the Fashion Zone in achieving the goals and objectives of the company. Development of the Media Plan: In the recent years, most of the clothing companies have been enhancing their business opportunities by developing a media plan (Schultz, Patti and Kitchen 2013). For the development of the media plan, organizations can use a wide range of business tools including frequency card programs, search engine optimization, follow up method, video promotion, etc (Ivanov 2012). There are several promotional strategies available such as social media promotion, customer referral incentive program, digital media, printing media promotion. With the involvement of these promotional strategies, organizations could easily read the product knowledge the large marketplace (Reinold and Tropp 2012). In this context, the Fashion Zone would utilize the effective media vehicle for advertising the products to the audiences. Social Media Promotion: Nowadays, the social media is one of the integral parts of the business, as it facilitates the organization in spreading the product information within a short timeframe. Social media contributes the new organizations in enhancing their popularity in an effective manner (Yeboah and Atakora 2013). Most of the small and medium organizations have been utilizing the social media for promoting their individual business to the domestic as well as international market. In this context, the particular clothing company named Fashion Zone would focus on employing the different social media platforms for enhancing the brand awareness. Nowadays, Facebook and google+ are the most used social Medias for promotional activities. These platforms provide adequate opportunities to the organizations in advertising their products in a relaxed environment. Most of the business analysts have agreed with the fact that the social networking sites not only a cost-effective platform but also a potential busine ss tool that indeed facilitates in enhancing the business opportunities of the companies (Brunello 2013). Being an integrated marketing manager, I can advise the organization to employ the social media for promotional activities so that the company would be able to avoid extra promotional costs. Video Promotion: Over the past few years, video promotion has also been influencing the buying behavior of the customer (Shani and Chalasani 2013). Although the video promotion is not cost-effective like social media promotion, it has the huge potentiality to enhance the business opportunities in an efficient manner. Nowadays, the online video streaming is very popular, and most of the youth audience use this particular features for obtaining updates in an easy manner (Barker 2013). For instance, the YouTube video promotion is a trend of new businesses. In this context, the organization called Fashion Zone will target the youth audience. Hence, the particular organization could promote their products through video promotion, as it would facilitate them in targeting the youth audiences. It has been discussed previously that the prime aim of the company is to target the youth audience. Subsequently, the social media promotion and online video promotion would be the best-fit solutions for the organization to attract the youth audiences in an efficient manner. It has been seen that the youth audiences have the tendency to frequently connect with the social Medias like Facebook, Twitter, and Google+, etc. Hence, the engagement of these promotional vehicles would facilitate the organization called Fashion Zone in achieving the goals and objectives of the business. Figure: Media vehicle(s) for promotion (Source: Kotler et al. 2015) Measurement of the IMC Plan and its Effectiveness: In this context, the organization has some goals and objectives such as enhancing the sales volume by 40%. Besides this, the organization will also focus on enhancing the sales by 15% by the end of 2nd quarter. According to the management, the particular organization would not be able to achieve the objectives of the business without implementing unique promotional activities. For measuring the integrated market communication plan, Fashion Zone can prepare a survey form for obtaining responses to their promotional activities (Kim and Ko 2012). Being an integrated marketing communication manager, I would like to highlight the fact that the survey process would be the best-fit solution for identifying the outcome of the promotional activities. The target audience of Fashion Zone is Youth. Therefore, the promotional team must involve the youth audiences for conducting the survey process. By involving the youth customers, the organization would be able to identify the current market tren ds in an effective manner. Besides this, the survey process can also involve the middle-aged women, who will provide their individual feedback in the survey process. In this context, the social media and online video promotion have been discussed, as it would be the prime promotional vehicle for the company. Hence, the measurement of the social media promotion can be easily executed through the implementation of a monitoring process. Being an integrated marketing communication manager, I can assess that the monitoring system would facilitate the organization in identifying the progress of the implemented promotional strategies in the business. The objective of the business is to enhance the sales margin by 15% by the end of 2nd quarter. Hence, the outcome of the promotional activities can be identified by analyzing of the annual report of the business. Asides this, the organization could build a team for monitoring their social media and activities (Parente and Strausbaugh-Hutchinson 2014). By accumulating suggestions and feedbacks from the Social sites, the management would be able to understand the key development areas of the business. Moreove r, the suggestions would facilitate the management in understanding the current market trends in an efficient manner. Hence, it can be assessed that the organization called Fashion Zone can easily measure the IMC plan by following above discussed strategies. References Barker, R., 2013. Strategic integrated communication: An alternative perspective of integrated marketing communication?.Communicatio,39(1), pp.102-121. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Brunello, A., 2013. The relationship between integrated marketing communication and brand equity.International Journal of Communication Research,3(1), p.9. Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), p.117. Franklin, L., 2016. Integrated Marketing Communications. Ivanov, A.E., 2012. The Internets impact on integrated marketing communication.Procedia Economics and Finance,3, pp.536-542. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Reinold, T. and Tropp, J., 2012. Integrated marketing communications: How can we measure its effectiveness?.Journal of Marketing Communications,18(2), pp.113-132. Schultz, D., Patti, C.H. and Kitchen, P.J., 2013.The evolution of integrated marketing communications: The customer-driven marketplace. Routledge. Shani, D. and Chalasani, S., 2013. Exploiting niches using relationship marketing.Journal of Services Marketing. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Yeboah, A. and Atakora, A., 2013. Integrated Marketing Communication: How Can It Influence Customer Satisfaction?. Yeshin, T., 2012.Integrated marketing communications. Routledge.